Our Mission

Make Santa Cruz the Cleanest County in California.
photo by Kirsten Roehler
 

Eliminate litter, abandoned encampments, and dumping on roadways, waterways and agricultural land

 

Educate and engage community, non-profits, schools, and local governments

 

To improve the health, well-being, economic value and the beauty of our region

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Eliminate litter, abandoned encampments, and dumping on roadways, waterways and agricultural land

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Educate and engage community, non-profits, schools, and local governments

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To improve the health, well-being, economic value and the beauty of our region

Trash is a human health issue, psychologically depleting, and an environmental hazard that adversely affects our agricultural sector, our businesses, washes into our watersheds and ultimately ends up in our National Marine Sanctuary. Our mission, crafted by members of the Trash Talkers coalition, has been endorsed by the Santa Cruz County Board of Supervisors.

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